FLYING
FROM THE EAST COAST
Located across the O'Neal bridge, the Muscle Shoals Airport is a convenient 10 minute drive from Downtown Florence. Muscle Shoals Airport is a Contour hub, so for those flying from the East Coast, we recommend flying into Charlotte and connecting into MSL. If you plan to rent a car for the weekend, we recommend flying into Nashville, Huntsville, or Birmingham.
FROM THE WEST COAST
The 3 best airports to fly into are Nashville, Huntsville and Birmingham. All airports require rental cards to get to Florence, so we advise coordinating with friends where possible to share a ride.
LODGING
THE STRICKLIN HOTEL
A boutique hotel local in Downtown Florence off Court Street, a great option if you want to be Downtown walking distance from bars and restaurants.
THE MARRIOTT HOTEL
The Marriott Shoals Hotel & Spa is a quick 5 minute drive from Downtown Florence. This is a great option if you have a rental car or are driving into town and prefer a more traditional hotel stay. We have a room block with discounted rates under the "Bobo-Gough" party. If you would like to make a reservation, please call to make your reservation and take advantage of the discounted rate or follow this link:
THE HAMPTON INN AND SUITES
The Hampton Inn is an excellent location to be within walking distance for all of the Downtown Florence restaurants, shops, and bars.
AIRBNB
Florence has a fair amount of Airbnbs--we recommend booking one Downtown, or if you have a rental car and would like something more scenic, on Wilson Lake. Questions on locations or our recommended options? Text Theo at (707) 260-4179.